Thousands of well-written words written by a guy who gave up on his M9 because its technical performance fell behind other full-frame cameras on the market. In short, he likes the improvements present in the new M (Typ 240), but may not devote space to it in his camera bag.

But. But but but. Those M lenses that I have kept, my cherished babies, have such a lovely look—better on the M240 than on any alternative. They make me seem to be a better photographer than I am, and I like that.

So that’s where me and the M 240 have a chance of making a go of it. The lenses might keep us together. And if they do, I will be secretly rather happy.

I share that sentiment, and it strengthens my view that even for those highly influenced by specifications and technical performance, buying a camera is an emotional decision.