andrew catellier


With Power

Comes responsibility. Walt Mossberg:

My fourth wish is for some sort of optical zoom that doesn’t require a heavy telescoping lens. The rumored dual-lens camera might provide this. Previous efforts at unobtrusive optical zooming by other phone makers haven’t been good, so Apple has a real opportunity here.

Apple has an opportunity here? Unless there’s some breakthrough in physics I don’t know about, nobody has an opportunity to make a good “optical zoom” in a small package (though you can get pretty creative with optics). I guess a two-camera phone could have two different focal lengths and that could be marketed as “optical zoom.” I have a feeling that’s not what Mossberg is expecting when he proposes that idea.

I can’t very well expect everybody to know everything. But is it too much to ask of a major media outlet like The Verge to run some of this stuff by their in-house experts before publishing?

What I really want is for people to understand that tradeoffs have to be made in product design, that those tradeoffs result in compromises and that not everything you desire is possible.

A superstar tech reviewer literally asking for the impossible is irresponsible at best.